KELLY
CARVALHO-LEWIS
Product & Content Marketing for Tech
Product Stories
Lacuna
Conductor Transportation Management Platform
This platform helps local governments manage their bike-share, e-scooter, and taxi programs by integrating data from providers and digitizing the regulatory process. For each new feature I created internal resources for use by Product, Sales, and Customer Services teams, as well as all external-facing Marketing artifacts.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Unacast
Social Distancing Scoreboard
Early in the COVID pandemic I was instrumental in developing and launching this wildly successful product. By creating in-depth blog posts, dynamic visual assets, and compelling data stories, I enabled Unacast’s PR team to earn 500+ media placements. A dedicated webpage, pitch deck, brochure, and email campaign helped pull the record number of inbound leads all the way through the sales funnel.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Intersection
Wheelhouse REal Estate Integration Platform
Intersection created an ambitious platform to integrate all the data that flows through a mixed-use neighborhood. I re-structured the product narrative around “applications” with specific use cases that would enable real estate developers to increase value per square foot and provide seamless experiences for residents, shoppers, and workers.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Irys
Optics Location Data Insights
When Irys’ new data engine, Optics, enabled them to expand their offering to data insights and visualizations, they needed a way to convey the new capabilities to clients and prospects. Targeting both existing and new industries, I created sales and investor decks, brochures, and outreach emails that mocked up the product, articulated the value proposition, and demonstrated a variety of potential use cases.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Living Map
Live Mapping Platform & Products
Living Map needed a better way to talk about its offerings. After extensive research and interviews, I created a shot-over-the-bow manifesto which lays the foundation for: clearly describing the platform and its suite of three products, the value proposition of each, and how they support the greater vision of seamless, connected air travel — all in a voice that conveys the company’s straightforward, British sensibility.
MESSAGING
COPY
Artwork modified to preserve confidentiality
Confidential Client
Workplace Innovation
From robotics to building materials, the real estate division of this large tech company is tasked with exploring new ideas to make the portfolio more sustainable, and efficient, and better for employees. I produced a variety of branded tools and visual assets to help communicate the group’s findings and recommendations, enabling the larger organization to prioritize which ideas to pilot and subsequently roll out across offices.
ANIMATION
VIDEO
VISUALS
Brand Stories
Lacuna
Expanding to Moonshot
After creating the government-focused Conductor platform, Lacuna wanted to go bigger. By leaning on its expertise in both the public and private sectors (notorious frienemies in the transportation world) I’m helping the company carve out a niche as a trusted third party, brokering pan-modal data exchanges between the two that lead to a better transportation ecosystem for all — especially transportation users.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Unacast
Establishing Industry Leadership
In parallel to a strategic product shift from raw data streams for adtech to curated sets for new verticals, I led Unacast’s brand evolution. To help differentiate from competitors, I prioritized thought-leader content with a heavy emphasis on data science and accuracy. Working across teams to push the limits of what the product could do, I created topical blog and social posts, white papers, explainer videos, and more.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
Monstarlab
Post-Acquisition Pivoting
When the NYC-local tech consultancy Fuzz Productions was acquired by Tokyo-based Monstarlab, the stateside Sales / Client Services team needed a way to convey the benefits of a globalized team to current customers as well as those already in the pipeline. In addition to melding Fuzz and Monstarlab content into a single look-and-feel, I reworked the story and created the template for a new pitch deck that did just that.
MESSAGING
COPY
VISUALS
SALES ENABLEMENT
openspace
Launching Planet-Wide CONNECTIVITY
Working with one of Silicon Valley’s wireless networking pioneers, I developed the story and visual identity for an early-stage startup with the ambitious aim of creating a space-based, high-bandwidth network to empower the internet of things across the entire planet. I applied the new brand across a variety of materials, including business cards, informational pamphlets, and an investor pitch deck.
COPY
VISUALS
FUNDRAISING
About
It’s pronounced “car-VAHL-yoh-LOO-iss”
I create solutions, build reputations, and generate revenue by crafting the right messages for the right audience at the right time. This approach enables me to introduce the world to ideas we’ve never seen before, translating new technologies into stories that inspire prospects to become customers and steward brands toward a sustainable, equitable future.
ALIGNING BEST WITH PRODUCTS THAT
Improve the human experience of moving through physical space
Serve B2B / B2G clients
Comprise complex data-driven solutions
ALIGNING BEST WITH COMPANIES THAT
Strive for the greater good
Need help untangling their narrative
Would like to push their brands to the next stage of evolution